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Work Experience

Professional Journey

May 2024-present

Marketing and Sales Associate

East Coast Kombucha Company, LLC

Norwalk, CT

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As a driven marketing professional, I've helped grow East Coast Kombucha by taking ownership across social media, sales, and customer experience. Working closely with the founder, I've launched digital initiatives, created brand collateral, and led community events that strengthen brand awareness and loyalty. I thrive in fast-moving environments and bring initiative, creativity, and problem-solving to every project.

August 2023-May 2024

Global Ambassador

WorldStrides

Clemson, SC

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During my time as a Global Ambassador with WorldStrides, I promoted study abroad programs by engaging students through campus events, informational sessions, and social media outreach. By sharing my own international experience, I helped peers understand the value of global education and guided them through their questions and decision-making. This role strengthened my communication skills and allowed me to connect authentically with students exploring opportunities abroad.

May 2018-August 2022

Head Certified Sailing Instructor

Norwalk Sailing School

Norwalk, CT

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As a Head Certified Sailing Instructor, I led a team of instructors and ensured a safe, positive learning environment supported by my US Sailing Small Boat Level 1 Certification. I delivered hands-on instruction, developed student skills on the water, and created the sailing school's first Instagram account and parent satisfaction surveys to improve communication and overall program experience. This role strengthened my leadership, problem-solving, and customer experience abilities in a fast-paced, outdoor setting.

July 2021-May 2022

Data Analyst

Clemson University's Center for Student Leadership and Engagement

Clemson, SC

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As a Data Analyst for Clemson University's Center for Student Leadership and Engagement, I supported campus programming by collecting, organizing, and interpreting survey data to uncover trends in student involvement. I evaluated the effectiveness of events and engagement initiatives, translating insights in clear recommendations for program improvements. Through this role, I developed strong analytical and reporting skills while contributing to data-driven decision making that strengthened student participation across the university.

Education

2020-2024

Clemson University

Bachelor of Science

Marketing, Psychology Minor

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My academic background in Marketing, combined with a minor in Psychology, gave me a strong foundation in understanding both markets and the people who shape them. I developed skills in strategic planning, consumer behavior, and data-driven decision making, while gaining deeper insight into how motivation, perception, and behavior influence purchasing choices. This blend of business strategy and human psychology has prepared me to approach marketing with both analytical thinking and a people-centered perspective.

Spring 2023

Study Abroad Semester

Bond University

Queensland, Australia

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During my study abroad semester, I immersed myself in a new academic and cultural environment while completing coursework in marketing and psychology. Living and learning abroad strengthened my adaptability, global perspective, and confidence in navigating unfamiliar settings. This experience broadened my understanding of international markets and enriched my ability to connect with people from diverse backgrounds.

Volunteer Work

September 2025-present

Programming Committee Member

American Marketing Association CT

Fairfield County, CT

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I help plan and execute professional networking events by coordinating venue, timelines, programming flow, and day-of-logistics to ensure a smooth and engaging attendee experience. I collaborate with cross-functional teams to align messaging and event goals, support sponsor visibility, and strengthen community engagement. This role has expanded my project management, communication, and event planning skills while contributing to meaningful connections within the local marketing community.

November 2025-present

Angel Volunteer

myTEAM TRIUMPH CT

Fairfield County, CT

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I volunteer with myTEAM TRIUMPH as an Angel, partnering with athletes with disabilities to guide them through running races and help them cross the finish line. I support event-day logistics, assist with setup and transitions, and contribute to a welcoming, inclusive atmosphere for Captains and their families. Through this work, I continue to strengthen my teamwork, empathy, and event-support skills while helping create meaningful, empowering athletic experiences for all participants.

Technical Skills

MS Office

Google Workspace

Social Media (TikTok, Instagram)

Canva

Email Marketing (MailChimp)

Hootsuite Social Media Marketing & Platform Certification

Generative AI Prompt (Fireflies, ChatGPT, Sora)

CRM Tools

© 2025 by Peyton Korzenik.
Crafted with care by Peyton Korzenik

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