My Projects: East Coast Kombucha

East Coast Kombucha Overview

Working at a small, fast-growing beverage brand has allowed me to be involved in nearly all parts of the business. I collaborate directly with the founder, take initiative on new marketing ideas, and help shape the brand's presence both online and in-person.

Marketing:
- Launched and manage TikTok; supported Instagram + TikTok follower base of 2,500+
- Create branded content, flyers and promotional materials
- Built content frameworks, inventory tools, and messaging guidelines
- Represented the brand at the 2025 Summer Fancy Food Show at the Javits Center in NYC
Sales & Events:
- Manage taproom storefront operations to ensure a consistent customer experience
- Run weekly farmers markets, consistently generating $1,000+ in revenue
- Lead brewery tours and educate customers on product, brewing process, and brand story
- Execute sampling strategy and upselling in retail and taproom settings
Operations:
- Assist CEO with product launches, event planning, and day-to-day problem solving
- Train new staff and build internal onboarding workflows

Social Media Case Study

When I first joined ECKC, the brand was active only on Instagram. I introduced TikTok as a new channel to expand the brand's digital presence and reach younger, local audiences. I created a content approach built around education, behind-the-scenes moments, flavor spotlights, and farmers market experiences.

*All content was produced organically without paid boosts or ad spend*

The Goal: Use TikTok as a discovery tool to build awareness, showcase brand personality, and introduce kombucha to new customers in an authentic, relatable way.

What I Achieved:

Built the channel from scratch and created all posts, visuals, and editing
Generated 10,000 views through consistent, high quality content
Drove strong engagement behavior including ~80 shares
Developed content pillars that the brand can continue using long-term

TikTok Content

*Videos below are interactive - click to play/pause or hear audio*

Instagram Content

Branded Collateral

Created a promotional flyer with tear-off coupons to drive taproom traffic and encourage first-time sampling

Email

Brand Experiences/Events

Farmers Markets:

Independently run market booths, managing setup and breakdown, sampling flow, customer education, and sales
Consistently generate $1,000+ in weekly revenue
Build strong relationships with local customers

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Trade Shows:

Represented the brand at the 2025 Summer Fancy Food Show at the Javits Center in NYC
Shared our brand story with buyers, media, and industry professionals, capturing leads and supporting new business opportunities

Brewery Tours:

Walk guests through the story behind the company, the brewing process, and our flavor development
Create an engaging, educational experience that turns first time visitors into loyal customers